METAFASHION ATELIER

We are a creative digital competence center.
Digital is our language, fashion our religion.

 

Our Services

We engage to drive our partners of the fashion industry to a digital acceleration using the potential of 3D and a creative application of Innovative Technologies.

3D Strategy Advisory​

Analysis

Understand the 3D fundamentals and how your in-house processes can be positively impacted, from product creation to product sales.

Understand the 3D fundamentals and how your in-house processes can be positively impacted, from product creation to product sales.

Plan

Plan Delivering ready-to-use, world-class, 3D assets

Validate

Validation of ready to go technological solutions

Start with key-projects: those that score highly in the "effort vs. impact" analysis

Implement

3D Digital Solutions​

3D Modeling

The digital representation of the geometry and volumetry of the product.

The digital representation of materials, colors and patterns that will be applied to the product.

3D Texturing

Rendering

The creation of photorealistic images of your 3D product

Embed 3D objects in visualization and interactive experiences applying technological innovation tools.

Interactive

Validation of ready to go technological solutions

 

Start with key-projects: those that score highly in the "effort vs. impact" analysis

Plan Delivering ready-to-use, world-class, 3D assets

Understand the 3D fundamentals and how your in-house processes can be positively impacted, from product creation to product sales.

Understand the 3D fundamentals and how your in-house processes can be positively impacted, from product creation to product sales.

3D Digital Collection 

Transform your physical ideas into digital assets

Digital versions of fashion collections can be explored down to every little stitch or fabric fold. We provide digitization of existing clothing collections, creating and designing virtual clothing from scratch, or creating whole movies where clothes are the actors, and there’s no such thing as “the end”.

Decrease time to market from concept to digital prototype.

Costs reduction due to minimized physical samples.

Ability to show the products with all developed variants of color without the need to produce physical samples.

Reducing fabric waste consumption.

The creation of photorealistic images of your 3D product

1/7

Embed 3D objects in visualization and interactive experiences applying technological innovation tools.

The digital representation of materials, colors and patterns that will be applied to the product.

The digital representation of the geometry and volumetry of the product.

 

Interactive sales

E-Commerce 3D / AR web viewer

Digital twinning allows us to create digital contents that are available via Web and that can be integrated with any

e-commerce platform with a real-time 3D visualization.

 

A/R in e-commerce allows customers to preview products in scale 1:1  in the real environment before buying.

Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time.

61% of online shoppers prefer to make purchase on site that offer A/R technology.

40% of consent to pay higher price for any product they were allowed to preview by augmented reality.

 

Experiencial Marketing

Decreasing the lead time of sample development process.

Reducing fabric waste consumption.

Possibility to replicate fabrics, patchworks, accessories and colors in real time.

Costs reduction due to minimized physical samples.

Interact, belong, influence using 3D Technologies.

Possibility to create interactive imaginary environments and animations without physical constraints.

Improved engagement with the digital native customers (Gen Z).

Increase and enhance brand digital Identity.

 Express the brand identity without the limits of the physical enviroment. 

Show your products in 1:1 scale in a real world environment.

Make your sale process clearer and reduce the returned goods.

Increase the reputation of your products on the web with an improvement of the conversion rate.

Blur the line between physical and digital stores.

 

Possibility to create interactive imaginary environments and animations without physical constraints.

Improved engagement with the digital native customers (Gen Z).

Increase and enhance brand awareness.

Metaverse integrations.

Empower marketing solution with a personalized and interactive customer’s shopping experience.

Empowered customer's experience, increasing the conversion rate and reducing the percentage of returns.

AR in E-commerce allows customers to preview products or experience services before buying.

NFT and Metaverse

Brand and consumer can connect using the metaverse ecosystem.

The rapid growth and diversification of the virtual environments will force the marketing industry to fundamentally reconceptualize how brands communicate with consumers.
The many definition of metaverse remains ambiguous as this world continues to evolve, but it clearly will play an integral role in shaping the future of societies, culture and brand presence.
The ultimate goal will be to allow users to generate content and connect it across digital worlds and to drive brands to catch the potential of this digital revolution.

Our ecological mission

The negative impact that the fashion industry has on the environment is devastating and unsustainable.The future depends on us and on our choices.

Our goal through the potential of technology is to contribute to lower these numbers:

 

30 kg

of clothes are thrown away on average every year per person

NFT and Metaverse

10%

of annual carbon emissions come from the fashion industry

93 Bln

of cubic meters of water are used by the fashion industry every year

The rapid growth and diversification of the virtual environments will force the marketing industry to fundamentally reconceptualize how brands communicate with consumers.
The many definition of metaverse remains ambiguous as this world continues to evolve, but it clearly will play an integral role in shaping the future of societies, culture and brand presence.
The ultimate goal will be to allow users to generate content and connect it across digital worlds and to drive brands to catch the potential of this digital revolution.

 
Talk to us
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Trusted by: Fashion Research Italy and  Applied Group