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  • Immagine del redattoreSvetlana Yakunina

The Evolving Luxury Landscape: Staying Ahead with Gen Z

With gaming platforms like Roblox and Decentraland gaining popularity and becoming increasingly accessible, coupled with the rising demand for game development skills, Web3 technology, and advertising, fashion brands have discovered a new avenue to showcase their products on the virtual catwalk of gaming.

Although the concept of the metaverse may still be shrouded in mystery for many, one thing is certain: its popularity is soaring, especially among younger generations who are immersing themselves in this virtual realm more than ever before. This growing trend presents an extraordinary opportunity for fashion-forward metaverse gamers to be at the forefront of a movement and establish lifelong relationships with brands.

As the digital and physical worlds continue to intertwine, digital self-expression will increasingly weave itself into our social fabric, challenging existing norms and broadening our understanding of identity and creativity.

According to projections, the digital media market's video games segment is expected to experience consistent growth in the number of users from 2023 to 2027. This growth is anticipated to result in an increase of 0.4 billion users, representing a growth rate of 14.81 percent. Currently, there are approximately 2.7 billion users in this segment, and it is estimated that by 2027, the number will reach 3.1 billion users.

For fashion brands aiming to stay relevant among younger generations and especially staying ahead with Gen Z, embracing the rise of digital fashion is crucial. This goes beyond simply digitizing existing collections. Fashion brands must embrace the interactive and user-driven nature of digital fashion in an authentic and genuine manner, as digital communities have a keen sense of originality. Collaboration with established digital creators to design exclusive virtual collections often becomes the key. Crafting immersive and captivating content that aligns with the values and aspirations of Generation Z is essential.

Delve deeper into the subject to uncover the diverse ways fashion brands can enter the metaverse. Click here to explore how Customix can support you in this journey.


Customix is the first Italian fashion tech hub specializing in 3D production, NFT and Metaverse creation, and immersive experiences for the fashion industry. By delivering cutting-edge phygital experiences for the fashion industry, we are revolutionizing how people engage with the world and immersing them in a new era of connectivity.

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